“The company is now just as much a content generator as it is a design house.” Christopher Bailey, Creative Director of Burberry. This pretty much says it all. Brands have become the new content publishers, rapidly morphing into today’s media companies. ‘Content Marketing’ is undoubtedly the new (and here to stay) tactical wave of how brands plan reach… Read more »
No 1. Be able to describe what you do/what you are in one clear sentence. Donald Trump is correct, that elevator speech is really important. Ask a friend or colleague to give you an honest evaluation of your description. Does it give the listener a basic understanding of what you do? If not, make it… Read more »