” Just Do It”.
Im sure almost everyone recognizes these three word’s as Nike’s world-wide trademark slogan. The leader of athletic wears has always managed to impress me with new and innovative ways to advertise their already well-known brand. With their new “Just Do It” campaign in Turkey, I’m once again blown away by this smart ad that emphasizes the brand marketing’s ability, which highlights the fun nature of sports and enable people to enjoy movement through this visually compelling and awing campaign video. Nike and Welden + Kennedy manages to literally turn famous athletes into a human printing press. I tend to forget Nike’s ability to always leave an impression through their brand marketing techniques, but I loved the dynamics and message behind this smart ad. See for yourself if you agree and check out the video below.
[youtube]http://youtu.be/OV4TjIYVyuY[/youtube] Graphics, JustDoIt, NikeCampaign, prints