Mari Ramskill is the new Vice President of Strategy at We Design LA, where she leads brand strategy and marketing campaigns for key clients. She has nearly 20 years of marketing experience with expertise in brand strategy, digital marketing, loyalty marketing and marketing operations and execution.
Are you looking to grow your brand or business? Do you need help building a realistic action plan? Do you have an idea you want to turn into reality?
“The company is now just as much a content generator as it is a design house.” Christopher Bailey, Creative Director of Burberry. This pretty much says it all. Brands have become the new content publishers, rapidly morphing into today’s media companies. ‘Content Marketing’ is undoubtedly the new (and here to stay) tactical wave of how brands plan reach… Read more »
DO THIS: 1. Share links (using a URL shortener) to interesting articles, websites or video you have found that some individuals in your network might appreciate. Don’t worry about whether all of your connections will find the information equally valuable. Also, try to use words that grab the readers and encourage them to click the… Read more »
No 1. Be able to describe what you do/what you are in one clear sentence. Donald Trump is correct, that elevator speech is really important. Ask a friend or colleague to give you an honest evaluation of your description. Does it give the listener a basic understanding of what you do? If not, make it… Read more »