SEO (search engine optimization) changes as quickly as the Internet does- which means very quickly. To stay on top of it, you really need to understand your audience because right now the key is about what value your content is providing them. Google’s recent changes rank content based on how relevant it is to user’s… Read more »
“The company is now just as much a content generator as it is a design house.” Christopher Bailey, Creative Director of Burberry. This pretty much says it all. Brands have become the new content publishers, rapidly morphing into today’s media companies. ‘Content Marketing’ is undoubtedly the new (and here to stay) tactical wave of how brands plan reach… Read more »