Critically acclaimed, worldwide box-office success, and a wonderful conclusion to a brilliant trio of films
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A Strong Opening
Universal Studios aimed for a strong opening weekend for Bridget Jones's Baby and partnered with ArcLight Cinemas to achieve this goal. Unrelated, one of ArcLight's location in Santa Monica was facing low foot traffic and attendance and needed innovative strategies to boost engagement and attract audiences.
Synergistic Success
We Design LA was brought in to facilitate the promotion of the movie and identified an opportunity to assist ArcLight’s Santa Monica location by hosting a pop-up event. Additionally, we observed that the movie’s target audience perfectly aligned with a key demographic of the Santa Monica mall.We Design LA was brought in to help facilitate the promotion of the movie, but also recognized an opportunity to assist ArcLight's Santa Monica location by hosting a pop-up event there. Additionally, we noted that the movie's target audience aligned perfectly with one of the key demographics of the Santa Monica mall making it a perfect recipe for success.
With this we chose to amplify our promotion channels and directly influence ticket sales by creating an engaging online contest that seamlessly integrated with our #ArclightMoms campaign
Our online contest was meticulously designed to encourage various engagement actions. Participants earned multiple raffle tickets for sharing on social media, tagging Arclight, attending the pop-up event at the specified location, and purchasing early-bird tickets. This comprehensive approach aimed to maximize participation and create a buzz around the chosen movie.
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Saw Movie Same Day
We Design LA's campaign for the Bridget Jones's Baby premiere was a standout success, elevating the brand’s presence across social media and theaters. The campaign sparked a significant increase in Instagram followers and generated excitement through popular hashtag challenges. The exclusive in-theater event quickly reached capacity, leading to enthusiastic responses from attendees, many of whom became instant fans. The display advertising exceeded expectations, driving impressive revenue and proving the campaign's effectiveness. Overall, the initiative drew in thousands of participants and fostered deep engagement, solidifying the brand's influence.
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Related Film & Music Projects
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Sony Music is a global leader in the entertainment industry, known for producing and distributing a wide range of music across genres. As part of the Sony Corporation, the company represents top artists worldwide and supports creative innovation, delivering music through digital platforms, streaming services, and physical media. With a rich legacy and cutting-edge approach, Sony Music continues to shape the future of the music industry.
Universal Pictures, a major Hollywood studio, has produced iconic films like "Jaws," "E.T.," and "Jurassic Park," and boasts a legacy of box office hits and critical acclaim. Beyond film, Universal's accomplishments extend to theme parks and television, solidifying its place as a powerhouse in the entertainment industry.
KROQ-FM, known as "The World Famous KROQ," has long been a cornerstone of Los Angeles' alternative rock scene. With a legacy of breaking new artists and hosting iconic events, KROQ has consistently shaped the city's music culture and continues to be a driving force in the music industry.
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