Market leader in fine gold jewelry inspired by the California lifestyle
Gorjana, a leading contemporary jewelry brand with over 60 stores nationwide, has garnered widespread acclaim for its timeless, versatile pieces and minimalist designs. Known for high-profile collaborations with brands like Fitbit and features in prestigious publications such as Sports Illustrated, Gorjana continues to set trends and elevate everyday style with its high-quality, sophisticated collections.
SERVICES
Market Research
Creative Direction
Web & Mobile Development
Promotional
Full Service Marketing
Paid Social Advertising
Scaling to 100x
While Gorjana was growing, they wanted to accelerate success. Despite a strong internal brand, its story wasn't clearly conveyed. Gorjana sought direction and guidance to ensure campaign success, aiming to apply effective branding, content strategies, and integrated marketing across new and emerging platforms.
Reclaiming Competitive Edge
We conducted a thorough audit, pinpointing overlooked opportunities in seo, brand communication and paid advertising essential for maintaining competitiveness. Furthermore, we tackled brand confusion stemming from a recent name change.
From Audit to Action
Following the audit, we provided guidance on scaling efforts by overhauling the website with feature enhancements, menu refinements, and targeted landing pages. These strategic adjustments increased engagement, addressed missing elements, and elevated both brand presence and communication effectiveness.
Where Identity Meets Experience
Recognizing this overlooked opportunity, We Design LA refined Gorjana's identity by enhancing user flow, strategic positioning, and compelling messaging.
We Design LA developed a fully responsive and visually dynamic front-end for Gorjana's new website, ensuring an effective storytelling experience. The advanced user interface featured a visually engaging homepage with interactive elements and user-generated social media content, providing a contemporary and user-friendly experience.
From the Client
My relationship with Jordan has always been strong, rooted in our shared past projects. But with each new collaboration alongside him and the We Design LA team, our bond grows stronger. What really stands out about working with WDLA is their unwavering dedication. While my team handles the creative side, I trust WDLA completely to fine-tune our campaigns for the best results.
But it's not just about their technical skills. WDLA brings a fresh perspective to every project, sparking new ideas that really resonate. With a small team on our end, their blend of tech know-how and marketing savvy is invaluable. It's not just about getting things done—it's about crafting strategies that really hit the mark, and WDLA consistently delivers.
Justin Rawlins
VP of Marketing, Gorjana
Detailed
Services
Strategy
Brand & SEO Audit
Market Research
Product Launch
Data Analysis
Marketing Campaigns
Creative
Creative Direction
Icons & Illustration
Graphic & 3D Design
Web & Mobile App Design
Development
UI & UX Design
Web & Mobile
eCommerce
Funnel Optimization
Conversion & Audience Tracking
Promotional
Photography & Filming
Product Placement
Marketing
Full-Service
Content & Copywriting
Email & SMS
Affiliate & Influencer
SEO & Press Releases
Advertising
Campaign Optimization
PPC & SEM
Paid Social
Display, Video & Retargeting
Multi-Channel & Device
Related Fashion & Jewelry Projects
Launched in 2008 by celebrity creative director Nicole Richie, House of Harlow 1960 started as costume jewelry and has grown into a coveted lifestyle brand. It blends vintage inspiration with California vibes, expanding into apparel, footwear, accessories, and recently, House of Harlow Fine jewelry, fueled by Nicole's love for crystals and gemstones.
ADA belts craft high-quality leather accessories tailored for every woman's body and style. Celebrated globally and favored by celebrities like Heidi Klum and Giuliana Rancic, ADA blends comfort with sustainable craftsmanship, offering versatile pieces that elevate any wardrobe.
Little Wing Tribe is a one-stop online destination, curating trendy and quality products for modern kids worldwide. Founded to simplify shopping for parents, it offers a seamless experience with diverse categories—from clothes to toys—featuring brands from around the globe.
