Market leader in fine gold jewelry inspired by the California lifestyle
Gorjana, a leading contemporary jewelry brand with over 60 stores nationwide, has garnered widespread acclaim for its timeless, versatile pieces and minimalist designs. Known for high-profile collaborations with brands like Fitbit and features in prestigious publications such as Sports Illustrated, Gorjana continues to set trends and elevate everyday style with its high-quality, sophisticated collections.
SERVICES
Market Research
Creative Direction
Web & Mobile Development
Promotional
Full Service Marketing
Paid Social Advertising
Scaling to 100x
While Gorjana was growing, they wanted to accelerate success. Despite a strong internal brand, its story wasn't clearly conveyed. Gorjana sought direction and guidance to ensure campaign success, aiming to apply effective branding, content strategies, and integrated marketing across new and emerging platforms.
Reclaiming Competitive Edge
We conducted a thorough audit, pinpointing overlooked opportunities in seo, brand communication and paid advertising essential for maintaining competitiveness. Furthermore, we tackled brand confusion stemming from a recent name change.
From Audit to Action
Following the audit, we provided guidance on scaling efforts by overhauling the website with feature enhancements, menu refinements, and targeted landing pages. These strategic adjustments increased engagement, addressed missing elements, and elevated both brand presence and communication effectiveness.
Where Identity Meets Experience
Recognizing this overlooked opportunity, We Design LA refined Gorjana's identity by enhancing user flow, strategic positioning, and compelling messaging.
We Design LA developed a fully responsive and visually dynamic front-end for Gorjana's new website, ensuring an effective storytelling experience. The advanced user interface featured a visually engaging homepage with interactive elements and user-generated social media content, providing a contemporary and user-friendly experience.
Detailed
Services
Strategy
Brand & SEO Audit
Market Research
Product Launch
Data Analysis
Marketing Campaigns
Creative
Creative Direction
Icons & Illustration
Graphic & 3D Design
Web & Mobile App Design
Development
UI & UX Design
Web & Mobile
eCommerce
Funnel Optimization
Conversion & Audience Tracking
Promotional
Photography & Filming
Product Placement
Marketing
Full-Service
Content & Copywriting
Email & SMS
Affiliate & Influencer
SEO & Press Releases
Advertising
Campaign Optimization
PPC & SEM
Paid Social
Display, Video & Retargeting
Multi-Channel & Device
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