Architectural visionaries behind Los Angeles landmarks
KFA Architecture is one of Los Angeles’ most respected firms, shaping the city’s skyline for fifty years through innovation, community focus, and timeless design. Their portfolio spans award-winning mixed-use, affordable housing, and adaptive reuse projects that have become integral to the city’s architectural fabric.
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When Legacy Meets Evolution
After partnering with KFA on a complete logo and brand refresh, the firm approached We Design LA once again to create something special: a commemorative visual identity to celebrate their 50th anniversary. This milestone presented a unique challenge: how to honor five decades of architectural excellence while presenting a fresh, forward-facing look that captured KFA’s creative evolution. KFA’s existing identity reflected progress and professionalism, but the 50-year celebration required something distinct. The firm wanted an identity that felt festive and nostalgic without losing its sophistication, something that could live across digital platforms, event materials, and internal communications while still aligning with the refreshed KFA brand.
Where Retro Meets Remarkable
We Design LA developed Far Out 50, a limited-edition anniversary campaign inspired by KFA’s founding in the 1970s. The concept blended retro influence with contemporary design to celebrate both heritage and innovation. Our team designed a commemorative 50th logo, created a vibrant color palette inspired by mid-century modern tones, and developed graphics and collateral for web, social, and print. Each element was crafted to feel celebratory yet consistent with KFA’s refined identity. The result was a campaign that unified KFA’s legacy and future, energizing both the internal team and the architectural community at large.
A Celebration in Design
The Far Out 50 campaign became more than an anniversary mark, it was a full-circle moment that captured KFA’s creative spirit. The refreshed visuals elevated brand recognition, sparked pride within the firm, and provided a dynamic toolkit for ongoing storytelling. KFA’s milestone year became a statement of relevance and reinvention, proving that even after fifty years, great design never stops evolving.
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