North America's premier professional drifting series
Formula DRIFT stands out as the premier professional drifting championship series, boasting a roster of over 60 licensed drivers. The series unfolds over eight rounds, each taking place at race tracks across North America.
Judged on line, angle, and style, rather than who finishes the course fastest, Formula DRIFT brings together traditional racing and extreme sports.
SERVICES
Market Research
Video Production & Editing
Graphic & 3D Design
Content & Copywriting
Web & Mobile Development
Contests & Giveaways
Promotional
Full Service Marketing
Paid Social Advertising
Campaign Optimization
When We First Started
Initially, Formula DRIFT was confronted with the challenge of competing with other large drifting enterprises, all while having to allocate a modest advertising budget over several cross-state events. It was critical for their success to expand quickly and reach new markets and audiences; ultimately selling out events and creating a leading brand.
The Art of Acceleration
The We Design LA team helped recreate their brand position and messaging from the ground up. With an update to their website, flyers, and promotional material, we leveraged the at event excitement and unique character of the series to draw more interest to the growing sport.
Marketing at Full Speed
After conducting strategic market analysis, we launched precisely targeted cross-channel ad campaigns for the multi-state events. Developing strong visual assets for the entire funnel, we were able to captivate larger audiences for lower costs allowing for record-breaking marketing campaign ROIs.
From challenger brand to industry leader, We Design LA has been supporting the Formula DRIFT team since the beginning.
Through sophisticated tracking measures, relentless attention to detail, and always willing to experiment with new ideas, we were able to leverage better and better performances not only throughout each following event in that first Formula DRIFT year, but for 20+ seasons and still going strong!
Detailed
Services
Strategy
Brand & SEO Audit
Market Research
Product Launch
Data Analysis
Marketing Campaigns
Creative
Creative Direction
Icons & Illustration
Graphic & 3D Design
Web & Mobile App Design
Development
UI & UX Design
Web & Mobile
eCommerce
Funnel Optimization
Conversion & Audience Tracking
Promotional
Photography & Filming
Product Placement
Marketing
Full-Service
Content & Copywriting
Email & SMS
Affiliate & Influencer
SEO & Press Releases
Advertising
Campaign Optimization
PPC & SEM
Paid Social
Display, Video & Retargeting
Multi-Channel & Device
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