Critically acclaimed, worldwide box-office success, and a wonderful conclusion to a brilliant trio of films
"Bridget Jones's Baby," the third film in the beloved series, was a commercial and critical success. Released in 2016, it grossed over $212 million worldwide and was praised for Renée Zellweger's return as Bridget, along with strong performances from Colin Firth and Patrick Dempsey. Arclight's strategic campaign efforts also played a significant role in boosting the film's success, as well as the theater’s itself.
SERVICES
Strategy
Branding
Creative
Development
Promotional
Marketing
Advertising
A Strong Opening
Universal Studios aimed for a strong opening weekend for Bridget Jones's Baby and partnered with ArcLight Cinemas to achieve this goal. Unrelated, one of ArcLight's location in Santa Monica was facing low foot traffic and attendance and needed innovative strategies to boost engagement and attract audiences.
Synergistic Success
We Design LA was brought in to facilitate the promotion of the movie and identified an opportunity to assist ArcLight’s Santa Monica location by hosting a pop-up event. Additionally, we observed that the movie’s target audience perfectly aligned with a key demographic of the Santa Monica mall.
Right Audience. Right Place.
We Design LA was brought in to help facilitate the promotion of the movie, but also recognized an opportunity to assist ArcLight's Santa Monica location by hosting a pop-up event there. Additionally, we noted that the movie's target audience aligned perfectly with one of the key demographics of the Santa Monica mall making it a perfect recipe for success.
From Social Engagement to Box Office Impact
We amplified our promotional channels and directly drove ticket sales through an engaging online contest seamlessly integrated with our #ArclightMoms campaign. Thoughtfully designed to maximize participation, the contest rewarded users with multiple raffle entries for key engagement actions—sharing on social media, tagging ArcLight, attending the on-site pop-up event, and purchasing early-bird tickets. This multi-touch approach sparked excitement, boosted visibility, and created meaningful momentum around the film ahead of its release.
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Saw Movie Same Day
From Social Buzz to Sold-Out Screens
We Design LA's campaign for the Bridget Jones's Baby premiere was a standout success, elevating the brand’s presence across social media and theaters. The campaign sparked a significant increase in Instagram followers and generated excitement through popular hashtag challenges. The exclusive in-theater event quickly reached capacity, leading to enthusiastic responses from attendees, many of whom became instant fans. The display advertising exceeded expectations, driving impressive revenue and proving the campaign's effectiveness. Overall, the initiative drew in thousands of participants and fostered deep engagement, solidifying the brand's influence.
Detailed
Services
Strategy
Brand & SEO Audit
Market Research
Data Analysis
Product Launch
Marketing Campaigns
Branding
Naming & Positioning
Identity & Mark
Brand Guidelines
Brand Architecture
Visual Concepts
Creative
Creative Direction
Icons & Illustration
Graphic & 3D Design
Web & Mobile App Design
Social Media
Content Calendar
Content Production
Channel Optimization
Community Management
Growth Tracking
Development
UI & UX Design
Web & Mobile
Funnel Optimization
Conversion & Audience Tracking
Promotional
Photography & Filming
Product Placement
Brand Sponsorships
Contests & Giveaways
Live Events
Marketing
Full-Service
Content & Copywriting
Email & SMS
Affiliate & Influencer
SEO & Press Releases
Advertising
Campaign Optimization
PPC & SEM
Paid Social
Display, Video & Retargeting
Multi-Channel & Device
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