North America's premier professional drifting series
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Strategy, Branding, Creative, Social Media, Development, Promotional, Marketing, Advertising
When We First Started
Initially, Formula DRIFT was confronted with the challenge of competing with other large drifting enterprises, all while having to allocate a modest advertising budget over several cross-state events. It was critical for their success to expand quickly and reach new markets and audiences; ultimately selling out events and creating a leading brand.
The We Design LA team helped recreate their brand position and messaging from the ground up. With an update to their website, flyers, and promotional material, we leveraged the at event excitement and unique character of the series to draw more interest to the growing sport.
After conducting strategic market analysis, we launched precisely targeted cross-channel ad campaigns for the multi-state events. Developing strong visual assets for the entire funnel, we were able to captivate larger audiences for lower costs allowing for record-breaking marketing campaign ROIs.
From challenger brand to industry leader, We Design LA has been supporting the Formula DRIFT team since the beginning.
Through sophisticated tracking measures, relentless attention to detail, and always willing to experiment with new ideas, we were able to leverage better and better performances not only throughout each following event in that first Formula DRIFT year, but for 20+ seasons and still going strong!
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choose your own adventure
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