Market leader in fine gold jewelry inspired
by the California lifestyle
Services
Strategy, Creative, Development, Promotional, Marketing, Advertising
Scaling to 100x
While Gorjana was growing, they wanted to accelerate success. Despite a strong internal brand, its story wasn't clearly conveyed. Gorjana sought direction and guidance to ensure campaign success, aiming to apply effective branding, content strategies, and integrated marketing across new and emerging platforms.
We conducted a thorough audit, pinpointing overlooked opportunities in seo, brand communication and paid advertising essential for maintaining competitiveness. Furthermore, we tackled brand confusion stemming from a recent name change.
Following the audit, we provided guidance on scaling efforts, overhauling their website through feature enhancements, menu refinement, and the creation of targeted landing pages. These strategic adjustments were aimed at increasing engagement, rectifying any missing elements, consequently elevating brand presence and communication effectiveness.
Recognizing this overlooked opportunity, We Design LA refined Gorjana's identity by enhancing user flow, strategic positioning, and compelling messaging.
We Design LA developed a fully responsive and visually dynamic front-end for Gorjana's new website, ensuring an effective storytelling experience. The advanced user interface featured a visually engaging homepage with interactive elements and user-generated social media content, providing a contemporary and user-friendly experience.
Data, Data, Data
Staying synced with Gorjana's team was crucial for data review, analysis, projections, and strategy design. Innovating with targeting and retargeting methods expanded campaign reach effectively, using our dynamic platform to optimize budget in the jewelry industry.Detailed
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Web & Mobile
eCommerce
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Promotional
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Affiliate & Influencer
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PPC & SEM
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Related Fashion & Jewelry Projects
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