Transforming the digital presence of the leading producer of artisanal gelato and sorbetto in the U.S.
Services
Strategy, Branding, Creative, Development, Promotional, Marketing
Villa Dolce Gelato had a website that was outdated, with complicated navigation that didn’t effectively communicate the brand’s diverse product offerings. The site lacked visual appeal and didn’t clearly convey the brand’s values. Additionally, the absence of a robust filtering system made it difficult for users to explore the extensive variety of flavors, including vegan and sorbet options. The site was also missing targeted marketing tools like landing pages and email newsletters to effectively engage their audience.
Villa Dolce Gelato partnered with We Design LA to revamp their website and elevate their digital presence. The project involved a complete overhaul, including a new website design, improved navigation, enhanced visual content, and strategic messaging to better communicate the brand’s values and offerings.
Digital Refresh
We Design LA developed a brand-new website for Villa Dolce Gelato with fresh code and design. The navigation was reorganized to accommodate their various categories and use cases. Enhanced messaging was added to ensure visitors could quickly understand the brand's values. Visually striking content, including videos and high-quality photography, was integrated throughout the site to engage users.
Flavor Spotlight
We Design LA transformed the Villa Dolce Gelato website by creating a filtering system that allows users to explore over 40 unique gelato and sorbetto flavors. Each flavor, like Sicilian Blood Orange Sorbetto, Pure Sicilian Pistachio Gelato, and Argentine Sea Salt Caramel Gelato, now has its own dedicated "hero page," featuring detailed ingredient photos to highlight Villa Dolce's exceptional quality. This immersive design enhances user interaction, making it easy to navigate and discover the full range of artisanal offerings.
Growth Through Content
To support Villa Dolce Gelato’s marketing efforts, We Design LA created landing pages, email newsletters, and implemented tracking systems. A new recipe page was also developed, featuring videos and recipes that utilized Villa Dolce Gelato’s products. This addition catered to both B2B clients, from start-up gelato shops to fine dining establishments, by showcasing the versatility of their products.
The new website and marketing strategy led to significant improvements in user engagement and SEO performance. The enhanced filtering system allowed users to fully appreciate the variety of flavors available, while the new visual content and messaging effectively communicated the brand’s values. The comprehensive marketing efforts, including landing pages and email newsletters, contributed to increased conversions and customer retention. Villa Dolce Gelato continues to thrive with the ongoing support from We Design LA, benefiting from continual growth and brand development.
Detailed
Services
Strategy
Market Research
Product Launch
Data Analysis
Branding
Naming & Positioning
Visual Concepts
Creative
Creative Direction
Graphic & 3D Design
Web & Mobile App Design
Development
UI & UX Design
Web & Mobile
Funnel Optimization
Conversion & Audience Tracking
Promotional
Brand Sponsorships
Contests & Giveaways
Marketing
Full-Service
Content & Copywriting
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